Conventions of Institutional credits
SKYFALL
This opening sequence has a very dramatic starting, It starts off with an unexpected splash, of James Bond diving into the Sea/ocean. Whilst he is sinking deeper into the ocean a slow pace song starts playing ( 'Skyfall' - by Adele), which matches the tragic scene of bond drowning. After we see a massive hand holding onto his foot which pulls him further down. We see this happening from various different camera angles, emphasizing the terrible situation. Bond then disappears Inside a black hole and fades away deeper in the sea which portrays perhaps he is completely alone. From then a Cardboard image of Bond emerges with a hole in his chest and blood leaking out of it, connoting that he has been shot which lead him to drop inside the sea. Another character 'Naomi Harris' is introduced, as she strokes past, a gun immerses down and hits the ground. The cloudiness of the sand/smoke covers the camera, this allows the camera to swich locations without the audience noticing. As the smoke fades away another location appears; A dark, gloomy graveyard with knifes and guns dropping down. This representation of the film indicates that it may be quite violent and disruptive. The sea then blends in with a red fluid, connoting blood. The camera zooms in bond's eye to a extreme close-up and carries on. Bond acts to shoot people which is shown through shadows on the ground, we then see an image of the antagonist appear pointing a gun at the camera signifying that he is the cause of Bond drowning. A hole on the wall takes us back to the sea which is now full of blood everywhere, This blood changes to a shape of a skull, portraying death. A close up of a gun is shown, taking us through to a location full of fire breathing Dragons, perhaps implying the huge amount of danger that takes place within this film. It soon carries out onto fast paced camera action brushing past a graveyard into a specific grave which has ingraved 'BOND' on it. It takes us through the grave to a different location of Bond dressed in a suit shooting mirrors. The fact that theres always graveyards associated with him and hes always weary, having to use a gun at all times suggests that there are alot of enemies after him which are trying to kill him. Then we see another location of a dark house getting covered by blood drops. At the end we are taken back to the shot of Bond's eye, perhaps connoting that we just had an insight to Bond's Life.
The typography in the opening credits are extremely plain and basic. It is big, bold and simple with a boring font. However as the colour is White it stands out from the background and looks very striking connoting that if the audience get too distracted by the action they will still be able to note the typography, as its obviously seen.
Here is the timeline for Skyfall.
.JPG)
SKYFALL
This opening sequence has a very dramatic starting, It starts off with an unexpected splash, of James Bond diving into the Sea/ocean. Whilst he is sinking deeper into the ocean a slow pace song starts playing ( 'Skyfall' - by Adele), which matches the tragic scene of bond drowning. After we see a massive hand holding onto his foot which pulls him further down. We see this happening from various different camera angles, emphasizing the terrible situation. Bond then disappears Inside a black hole and fades away deeper in the sea which portrays perhaps he is completely alone. From then a Cardboard image of Bond emerges with a hole in his chest and blood leaking out of it, connoting that he has been shot which lead him to drop inside the sea. Another character 'Naomi Harris' is introduced, as she strokes past, a gun immerses down and hits the ground. The cloudiness of the sand/smoke covers the camera, this allows the camera to swich locations without the audience noticing. As the smoke fades away another location appears; A dark, gloomy graveyard with knifes and guns dropping down. This representation of the film indicates that it may be quite violent and disruptive. The sea then blends in with a red fluid, connoting blood. The camera zooms in bond's eye to a extreme close-up and carries on. Bond acts to shoot people which is shown through shadows on the ground, we then see an image of the antagonist appear pointing a gun at the camera signifying that he is the cause of Bond drowning. A hole on the wall takes us back to the sea which is now full of blood everywhere, This blood changes to a shape of a skull, portraying death. A close up of a gun is shown, taking us through to a location full of fire breathing Dragons, perhaps implying the huge amount of danger that takes place within this film. It soon carries out onto fast paced camera action brushing past a graveyard into a specific grave which has ingraved 'BOND' on it. It takes us through the grave to a different location of Bond dressed in a suit shooting mirrors. The fact that theres always graveyards associated with him and hes always weary, having to use a gun at all times suggests that there are alot of enemies after him which are trying to kill him. Then we see another location of a dark house getting covered by blood drops. At the end we are taken back to the shot of Bond's eye, perhaps connoting that we just had an insight to Bond's Life.
Here is the institutional information. This style may denote that the film is quite serious as the writing is quite clear, straightforward and easy to understand without confusement. The colour used on the writing is also bland, white sort of creates an empty, blank feel. This feeling reflects with the tragic action happening in the opening sequence. The institutional logo is established/introduced before all the other credits connoting that its quite important and perhaps so that it sticks to audiences head.
The typography in the opening credits are extremely plain and basic. It is big, bold and simple with a boring font. However as the colour is White it stands out from the background and looks very striking connoting that if the audience get too distracted by the action they will still be able to note the typography, as its obviously seen.
Here is the timeline for Skyfall.
.JPG)
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